"Should I register multiple domain names?"

Every once in a while I get asked by a client, if they should register multiple domain names. Maybe their own business name under .ca, .com, .org, .info plus theirproduct.com, theirservice.com and maybe even theircompetitor'sname.com.


The thing is, unless there is a website built under a domain there really is no Google-magic going to take place. So if there won't be any Google ranking... who will really knows it exists and in turn what value paying for it is there?

Better at 50?

Where to start? Ok, let's just start at the beginning... June 2011...

There I sat in the front of a Lululemon, waiting for some friends who could actually fit in these cool,  lulelemon clothes. "This sucks." I thought, "They have no clothes for someone like me!"

Yeah... nothing for someone about 25 pounds too heavy and someone who hadn't worked out in ... like forever.

Oh, I had shed a few pounds already in the prior months - my extra winter weight - but I still didn't feel great about myself. Little moments of personal-body disappointment had been nagging at me all spring. My sister-in-law had been running marathons. I wished I could just get off the couch.

What's new in Google Adwords?

By now you understand Search Engine Marketing through Google Adwords. You’ve maybe even seen your ads showing on the top or right side of Google search results.

There are two other options in Google Adwords that are really useful and can be an excellent return on investment through this vast marketing resource.

Email and Search still tops in online activities!

If you thought Email and Search were becoming ol' school think again...

Certainly social media is rising but search info and sending email is still super important...

Rodney's Chicago Guide

I love Chicago. I have spent many trips here... both with college roommates who were from the area, a brother-in-law who grew up in the 'burbs and many yearly business trips. I love it!

In an effort to help friends and family have a fun time in my favourite tourist city, I have put this little list together. Enjoy!

Getting your emails to your customers

I think I have the email-domain-switch-procedure figured out. In regards to a suggestion made about securing another domain name for emails to switch it up to get past spam filters... I did a little sleuthing...

I read a couple articles that did not seem to mention domains as an issue except that if you are sending from a domain that is blacklisted by servers around the Internet as a spam producer, your mail will not get through.

This is an open note to a whole bunch of teachers I admire.

I know many of you have probably come across YouTube videos of the PS22 choir out of Staten Island, NY... This public school choir have 31,000,000 video views since about 2006... I guess I am late to the party.

Groupon - Not for everyone.

Groupon has become very popular as a marketing tool for local businesses. What better way to gain new business than to offer a cut rate coupon and have it end up in thousands of local deal seeker's email boxes!

Understand though... Going into it can be a benefit or you can end up having Groupon nightmares or Groupon problems.


Big exposure costs money as all marketing venues do. So my suggestion? Take time to estimate how your "cost vs. return" works BEFORE you jump in.



I am going to break down some Groupon cost structures. Apply your own to see if you can justify the "cost of lead".